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- It's instant - that means you can create a message or promotion and have it in your
customers' hands in minutes. You no longer need to wait for the next edition of the local
paper when you have a great idea for your business.
- It's mobile - chances are your customers have their phones with them right now - get in
touch with them even when their out and about.
- It gets noticed - Traditional advertising can be a bit hit and miss sometimes. Are your
customers reading the right paper? Do they notice your ad? Over 94% of text messages get
read and more than 90% of 18-45 year olds own a mobile phone (vs. around 50% who have
a PC in their homes) - that adds up to a marketing message that gets results.
- It's targeted - the people on your list have chosen to be there by giving their numbers. That
means they are more likely to respond, are already interested in your business and eager to
receive your message.