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campaign ideas

You can use TextStart in any way you like - here's a few ideas:

BEVERLEY'S BISTRO - Beverley runs a popular bistro with a good local following. Most weeks they're pretty full, but lunch-times can be a bit hit or miss. Beverly promotes her keyword to her customers with table cards and by asking people in person if they'd like to join her 'loyal customer club'.

Over a month she adds nearly 300 numbers using this strategy. The next Monday she has only half a dozen bookings for lunch so she sends a message to her list offering a free starter to anyone who calls in for lunch that day and shows the message. She sends the message out just before lunch-time and an extra 20 people show up with friends and colleagues in tow.

Beverley's does an extra 50 covers that day. The cost? Under £30 for the message - plus the free starters of course.


SEAN'S SHOP - Sean's clothes shop is getting new stock in and is having a sale to get ready. Usually, he'd advertise in the local paper for both the sale and the new stock at a cost of about £500 in total. Over the last few month's Sean has built up a list of over 600 customers using some simple posters he downloaded from TextStart.com. Instead of running the normal sale ads in the paper he sends out a message to his list inviting them to a 'secret sale' night where his loyal customers can get first pick of the sale stock.

Over 50 people show up and many bring their friends. Not only does he clear much of his stock, he also takes the opportunity to introduce some of his best customers to the new lines that are coming in. The cost of the messages was less than a tenth of what he would normally spend and his customers were made to feel special - success!


TOM'S TAKE-AWAY - Tom's take-away choose the keyword TOMS and sticks a leaflet into every delivery bag that goes out. In the first few weeks an average 50 people join his list by texting START TOMS to 60066. Each week he sends a message to a random 100 customers on the list telling them about his mid-week special - he's now got a queue out the door on Wednesday's and he keeps Tom's Take-Away in his customers' minds too.


BRENDA'S BAR - Brenda owns a bar and nightclub that's in a very competitive market. She includes her keyword in all her newspaper ads and the flyers and posters she produces. Add in the posters in the bar, and the numbers TextStart has collected for her online, and she's got a list of over 2000 numbers. This Friday she has a big night on in the club.

On Monday she sends a message letting people know what's on and follows this up with a message on Friday at 9pm giving customers a £2 discount on the entry fee when they bring a friend with them - just in time to catch people in the other bars in town. What's more, all those text messages going off at the same time all over town helps generate a buzz about what's on tonight at Brenda's.